Strategic management of business: concepts and definitions of strategy and strategic
management; approaches to strategic decision – making; mission and purpose, objectives
and goals; strategic business unit (SBU).
Environmental analysis and diagnosis: concept of environment and its components;
environmental scanning and appraisal; organizational appraisal; SWOT analysis; strategic
Industry and Competitor analysis: Michael Porter’s industry analysis; competitor analysis;
BCG matrix; Competitive advantage and core competence; strategy gurus.
Strategies at various levels: functional strategies, business level strategies, global strategies
and corporate strategies. Functional strategies: marketing strategy; production strategy;
finance strategy; HR strategy. Business level strategies: generic strategic choices; global
strategies; corporate strategies: growth strategies, retrenchment strategies and combination
Strategy formulation and implementation: Strategic alternatives; strategic choice; evaluation
of strategic alternatives; strategy implementation and control; strategy and structure. Cases
in strategic management.