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Study Strategic Management - MCom Subject

Module I
Strategic management of business: concepts and definitions of strategy and strategic
management; approaches to strategic decision – making; mission and purpose, objectives
and goals; strategic business unit (SBU).
Module II
Environmental analysis and diagnosis: concept of environment and its components;
environmental scanning and appraisal; organizational appraisal; SWOT analysis; strategic
advantage.
Module III
Industry and Competitor analysis: Michael Porter’s industry analysis; competitor analysis;
BCG matrix; Competitive advantage and core competence; strategy gurus.
Module IV
Strategies at various levels: functional strategies, business level strategies, global strategies
and corporate strategies. Functional strategies: marketing strategy; production strategy;
finance strategy; HR strategy. Business level strategies: generic strategic choices; global
strategies; corporate strategies: growth strategies, retrenchment strategies and combination
strategies.
Module V
Strategy formulation and implementation: Strategic alternatives; strategic choice; evaluation
of strategic alternatives; strategy implementation and control; strategy and structure. Cases
in strategic management.




Strategic management of business: concepts and definitions of strategy and strategic management; approaches to strategic decision – making; mission and purpose, objectives and goals; strategic business unit (SBU).

Environmental analysis and diagnosis: concept of environment and its components; environmental scanning and appraisal; organizational appraisal; SWOT analysis; strategic advantage.

Industry and Competitor analysis: Michael Porter’s industry analysis; competitor analysis; BCG matrix; Competitive advantage and core competence; strategy gurus.

Strategies at various levels: functional strategies, business level strategies, global strategies and corporate strategies. Functional strategies: marketing strategy; production strategy; finance strategy; HR strategy. Business level strategies: generic strategic choices; global strategies; corporate strategies: growth strategies, retrenchment strategies and combination strategies.

Strategy formulation and implementation: Strategic alternatives; strategic choice; evaluation of strategic alternatives; strategy implementation and control; strategy and structure. Cases in strategic management.

MCom (Masters in Commerce) Subjects


ACCOUNTING FOR MANAGERIAL DECISIONS
ADVANCED FINANCIAL ACCOUNTING
Business Environment
COMMUNICATION SKILLS
ENTERPRISE RESOURCE PLANNING
FINANCIAL MANAGEMENT
FOREIGN TRADE MANAGEMENT
FOREIGN TRADE POLICY AND PROCEDURES
FUNDS MANAGEMENT IN BANKS AND INSURANCE
Human Resource Management
INCOME TAX
INDIAN FIANANCIAL SYSTEM
INFORMATION TECHNOLOGY FOR BUSINESS
INTERNATIONAL FINANCE
INTERNATIONAL MARKETING AND LOGISTICS MANAGEMENT
INTERNATIONAL MARKETING
INVESTMENT MANAGEMENT
Macroeconomics for business decision MCom Masters of Commerce
MANAGEMENT INFORMATION SYSTEMS
Marketing Management
MARKETING RESEARCH
OPERATIONS RESEARCH
QUANTITATIVE METHODS
RESEARCH METHODOLOGY
SALES MANAGEMENT AND ADVERTISING
STRATEGIC MANAGEMENT

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Page Description: Strategic Management MCom Subject, MCom Degree Strategic Management, MCom Masters Degree Commerce Subject, Post Graduate Commerce Subject