Research methodology: concepts of research: pure research and applied research; social science
research; research design – exploratory research, descriptive research and diagnostic research,
action research and experimental research. Case study.
Surveys: Census and sample survey; sample design- probability sampling and non-probability
sampling; merits and demerits; sample size; sampling and non-sampling errors.
Planning a research: selection of problem; setting objectives; formulation of problem;
hypothesis; study variables; measurement of variables; research plan.
Collection of data: primary and secondary data; sources of secondary data; methods of
collecting primary data – observation, experimentation, simulation, interviewing, mail survey,
projective techniques, sociometry, focus group discussion and content analysis. Tools for
data collection – schedule and questionnaire; measurement scales; pilot study and pre-testing
questionnaire. Nature of field work; field work; field administration; Editing, classification
and codification of data. Tools for statistical analysis;
Report writing – types of reports; planning report writing; research report format;
documentation – footnotes and bibliography; writing the report and typing the report.
MCom (Masters in Commerce) Subjects