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Study Marketing Management - MCom Subject

Module I
Marketing: concept, nature, scope and importance of marketing; evolution of marketing
concept; goals of marketing; marketing mix; process of marketing management; strategic
marketing planning; market segmentation and positioning; Marketing organization and
control; Social, environmental and ethical issues in marketing; International marketing; Green
marketing; Cyber marketing.
Module II
Product decisions: concept of product; core product and augmented product; product line
and product mix decisions; product life cycle- strategic implications of product life cycle;
new product development; branding, packaging and labeling.
Module III
Pricing decisions: Factors affecting price determination; Pricing policies and strategies;
Methods of pricing; Discounts and rebates; Price adjustment strategies.
Module IV
Promotion and distribution decisions: Marketing communication; Promotion mix- advertising,
personal selling, sales promotion, publicity and public relations; Determining advertising
budget; Copy designing and testing; Media selection; Advertising effectiveness; Sales
promotion – tools and techniques. Selection and management of marketing channels;
Managing retailers, wholesalers and market logistics.
Module V
(a) Consumer behaviour: Consumer vs institutional buyers; consumer decision – making
process; consumer perception; buying process; problem identification and information
search.
(b) Rural marketing.
(c) Agricultural marketing.





MCom (Masters in Commerce) Subjects


ACCOUNTING FOR MANAGERIAL DECISIONS
ADVANCED FINANCIAL ACCOUNTING
Business Environment
COMMUNICATION SKILLS
ENTERPRISE RESOURCE PLANNING
FINANCIAL MANAGEMENT
FOREIGN TRADE MANAGEMENT
FOREIGN TRADE POLICY AND PROCEDURES
FUNDS MANAGEMENT IN BANKS AND INSURANCE
Human Resource Management
INCOME TAX
INDIAN FIANANCIAL SYSTEM
INFORMATION TECHNOLOGY FOR BUSINESS
INTERNATIONAL FINANCE
INTERNATIONAL MARKETING AND LOGISTICS MANAGEMENT
INTERNATIONAL MARKETING
INVESTMENT MANAGEMENT
Macroeconomics for business decision MCom Masters of Commerce
MANAGEMENT INFORMATION SYSTEMS
Marketing Management
MARKETING RESEARCH
OPERATIONS RESEARCH
QUANTITATIVE METHODS
RESEARCH METHODOLOGY
SALES MANAGEMENT AND ADVERTISING
STRATEGIC MANAGEMENT

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Page Description: Marketing Management MCom Subject, MCom Degree Marketing Management, MCom Masters Degree Commerce Subject, Post Graduate Commerce Subject