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Study Marketing Research - MCom Subject

Module I
Marketing research – meaning and importance of marketing research – marketing research
process – marketing information system and marketing research – role of marketing research
in decision making – application of marketing research – marketing research and market
research – limitations of marketing research.
Module II
Marketing research problems – problem formulation – types of research – exploratory research
– descriptive research – research designs: experimental design, factorial design, and Latin
square design.
Module III
Sampling and sampling process – methods of sampling; probability sampling; simple random
sampling; systematic random sampling; multistage random sampling; sampling error – non
–sampling error – non-probability sampling; judgment sampling, quota sampling; convenience
sampling; sample size , field procedures – communication methods – observation, personal
interviewing, telephonic interviewing.
Module IV
Data acquisition – data types and sources – data collection tools; questionnaires, schedules,
interviews, observation – preparing and testing of questionnaires – data measurement and
scaling technique –types of attitude measurement scales Liket scale, staple scale and semantic
differential scale – data preparation and data processing – validation, editing, coding – data
processing methods.
Module V
Data analysis and interpretation – statistical summarization; measures of central tendency
dispersion, skew ness, kurtosis, correlation and regression – graphical presentation, parametric
and non-parametric tests – analysis of experiments – preparation and presentation of research
report.





MCom (Masters in Commerce) Subjects


ACCOUNTING FOR MANAGERIAL DECISIONS
ADVANCED FINANCIAL ACCOUNTING
Business Environment
COMMUNICATION SKILLS
ENTERPRISE RESOURCE PLANNING
FINANCIAL MANAGEMENT
FOREIGN TRADE MANAGEMENT
FOREIGN TRADE POLICY AND PROCEDURES
FUNDS MANAGEMENT IN BANKS AND INSURANCE
Human Resource Management
INCOME TAX
INDIAN FIANANCIAL SYSTEM
INFORMATION TECHNOLOGY FOR BUSINESS
INTERNATIONAL FINANCE
INTERNATIONAL MARKETING AND LOGISTICS MANAGEMENT
INTERNATIONAL MARKETING
INVESTMENT MANAGEMENT
Macroeconomics for business decision MCom Masters of Commerce
MANAGEMENT INFORMATION SYSTEMS
Marketing Management
MARKETING RESEARCH
OPERATIONS RESEARCH
QUANTITATIVE METHODS
RESEARCH METHODOLOGY
SALES MANAGEMENT AND ADVERTISING
STRATEGIC MANAGEMENT

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Page Description: Marketing Research MCom Subject, MCom Degree Marketing Research, MCom Masters Degree Commerce Subject, Post Graduate Commerce Subject