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Study International Marketing - MCom Subject

Module I
Introduction – importance of international marketing – international marketing environment:
social, political, cultural, legal, technological, demographic –GATTandWTO– International
product policy – standardization vs adaptation domestic vs international product line -
management of international product line-strategy for product development.
Module II
International Marketing strategy – decision criteria for entering into foreign markets – direct
export and indirect export – packaging, branding and promotion – special forms international
promotion: trade fairs, and exhibitions – sales distribution - transportation and insurance
for exports.
Module III
International marketing intelligence – international marketing information agencies – sources
of information – export promotion councils, specialised institutions such as STC, MPEDA,
APEDA, India Trade Promotion Organisation, EXIM bank, Export Inspection Council,
Institute of Packaging, Indian Institute of Foreign Trade and ECGC.
Module IV
Export and import procedures and documentation – export promotion – Economic Promotion
Zones – current import and export policy of India – requirements underFEMA,Export (Quality
Control and Inspection) Act, 1963, Indian Customs Act 1962, Export Import Control Act
1947 as amended in 1992. documents in exports – master document – standard documents –
export invoice, packing list, bill of lading, certificate of origin auxiliary documents: letter of
credit, inspection certificate – documentation for drawback of import duty.
Module V
Export finance and risk management – forms of export credit – pre-shipment and postshipment
credit-international commercial payments-terms of credit in export – risks and risk
management tools in international marketing.





MCom (Masters in Commerce) Subjects


ACCOUNTING FOR MANAGERIAL DECISIONS
ADVANCED FINANCIAL ACCOUNTING
Business Environment
COMMUNICATION SKILLS
ENTERPRISE RESOURCE PLANNING
FINANCIAL MANAGEMENT
FOREIGN TRADE MANAGEMENT
FOREIGN TRADE POLICY AND PROCEDURES
FUNDS MANAGEMENT IN BANKS AND INSURANCE
Human Resource Management
INCOME TAX
INDIAN FIANANCIAL SYSTEM
INFORMATION TECHNOLOGY FOR BUSINESS
INTERNATIONAL FINANCE
INTERNATIONAL MARKETING AND LOGISTICS MANAGEMENT
INTERNATIONAL MARKETING
INVESTMENT MANAGEMENT
Macroeconomics for business decision MCom Masters of Commerce
MANAGEMENT INFORMATION SYSTEMS
Marketing Management
MARKETING RESEARCH
OPERATIONS RESEARCH
QUANTITATIVE METHODS
RESEARCH METHODOLOGY
SALES MANAGEMENT AND ADVERTISING
STRATEGIC MANAGEMENT

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Page Description: International Marketing MCom Subject, MCom Degree International Marketing, MCom Masters Degree Commerce Subject, Post Graduate Commerce Subject