Introduction – importance of international marketing – international marketing environment:
social, political, cultural, legal, technological, demographic –GATTandWTO– International
product policy – standardization vs adaptation domestic vs international product line -
management of international product line-strategy for product development.
International Marketing strategy – decision criteria for entering into foreign markets – direct
export and indirect export – packaging, branding and promotion – special forms international
promotion: trade fairs, and exhibitions – sales distribution - transportation and insurance
International marketing intelligence – international marketing information agencies – sources
of information – export promotion councils, specialised institutions such as STC, MPEDA,
APEDA, India Trade Promotion Organisation, EXIM bank, Export Inspection Council,
Institute of Packaging, Indian Institute of Foreign Trade and ECGC.
Export and import procedures and documentation – export promotion – Economic Promotion
Zones – current import and export policy of India – requirements underFEMA,Export (Quality
Control and Inspection) Act, 1963, Indian Customs Act 1962, Export Import Control Act
1947 as amended in 1992. documents in exports – master document – standard documents –
export invoice, packing list, bill of lading, certificate of origin auxiliary documents: letter of
credit, inspection certificate – documentation for drawback of import duty.
Export finance and risk management – forms of export credit – pre-shipment and postshipment
credit-international commercial payments-terms of credit in export – risks and risk
management tools in international marketing.
MCom (Masters in Commerce) Subjects