International marketing : Definitions ; features ; stages ; Strategic orientation ; International
marketing decisions ; International product policy ; standardization vs adaptation ;
International new product development ; International product life cycle ; packaging,
Pricing in International markets : Pricing policy; pricing decisions; Transfer pricing; dumping;
counter trade; Price standardization; Price quotations.
International distribution : Decision criteria for entry into foreign markets; Direct and indirect
exports ; International marketing channels – locating, selecting and motivating channel
members ; International promotion strategy; promotion mix personal selling, publicity, sales
promotion and advertising.
International marketing information: Sources of foreign market information ; overseas market
research ; desk research ; field research ; agencies abroad ; marketing information.
Logistics systems : Concepts, objectives and scope ; system elements ; importance and relevance
to export management ; general structure and characteristics of shipping industry; Linear
and Tramp operations ; System freight structure and practices; forwarding clearing agents;
freight brokers; stevedores and shipping agents; International air transport; Air freight ratio;
Air transport andPDMapproach to export distribution problems and prospects.