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Study International Marketing and Logistics Management - MCom Subject

Module I
International marketing : Definitions ; features ; stages ; Strategic orientation ; International
marketing decisions ; International product policy ; standardization vs adaptation ;
International new product development ; International product life cycle ; packaging,
branding.
Module II
Pricing in International markets : Pricing policy; pricing decisions; Transfer pricing; dumping;
counter trade; Price standardization; Price quotations.
Module III
International distribution : Decision criteria for entry into foreign markets; Direct and indirect
exports ; International marketing channels – locating, selecting and motivating channel
members ; International promotion strategy; promotion mix personal selling, publicity, sales
promotion and advertising.
Module IV
International marketing information: Sources of foreign market information ; overseas market
research ; desk research ; field research ; agencies abroad ; marketing information.
Module V
Logistics systems : Concepts, objectives and scope ; system elements ; importance and relevance
to export management ; general structure and characteristics of shipping industry; Linear
and Tramp operations ; System freight structure and practices; forwarding clearing agents;
freight brokers; stevedores and shipping agents; International air transport; Air freight ratio;
Air transport andPDMapproach to export distribution problems and prospects.





International marketing : Definitions ; features ; stages ; Strategic orientation ; International marketing decisions ; International product policy ; standardization vs adaptation ; International new product development ; International product life cycle ; packaging, branding.

Pricing in International markets : Pricing policy; pricing decisions; Transfer pricing; dumping; counter trade; Price standardization; Price quotations.

International distribution : Decision criteria for entry into foreign markets; Direct and indirect exports ; International marketing channels – locating, selecting and motivating channel members ; International promotion strategy; promotion mix personal selling, publicity, sales promotion and advertising.

International marketing information: Sources of foreign market information ; overseas market research ; desk research ; field research ; agencies abroad ; marketing information.

Logistics systems : Concepts, objectives and scope ; system elements ; importance and relevance to export management ; general structure and characteristics of shipping industry; Linear and Tramp operations ; System freight structure and practices; forwarding clearing agents; freight brokers; stevedores and shipping agents; International air transport; Air freight ratio; Air transport andPDMapproach to export distribution problems and prospects.

MCom (Masters in Commerce) Subjects


ACCOUNTING FOR MANAGERIAL DECISIONS
ADVANCED FINANCIAL ACCOUNTING
Business Environment
COMMUNICATION SKILLS
ENTERPRISE RESOURCE PLANNING
FINANCIAL MANAGEMENT
FOREIGN TRADE MANAGEMENT
FOREIGN TRADE POLICY AND PROCEDURES
FUNDS MANAGEMENT IN BANKS AND INSURANCE
Human Resource Management
INCOME TAX
INDIAN FIANANCIAL SYSTEM
INFORMATION TECHNOLOGY FOR BUSINESS
INTERNATIONAL FINANCE
INTERNATIONAL MARKETING AND LOGISTICS MANAGEMENT
INTERNATIONAL MARKETING
INVESTMENT MANAGEMENT
Macroeconomics for business decision MCom Masters of Commerce
MANAGEMENT INFORMATION SYSTEMS
Marketing Management
MARKETING RESEARCH
OPERATIONS RESEARCH
QUANTITATIVE METHODS
RESEARCH METHODOLOGY
SALES MANAGEMENT AND ADVERTISING
STRATEGIC MANAGEMENT

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Page Description: International Marketing and Logistics Management MCom Subject, MCom Degree International Marketing and Logistics Management, MCom Masters Degree Commerce Subject, Post Graduate Commerce Subject