Business Communication – meaning – need – process – methods – written, Verbal, nonverbal,
visual, telecommunications; types of business communications – internal and external,
upward and downward, lateral; barriers to communication-physical, psychological, linguistic,
Communication through letters, business letters, layout of letters, kinds of business letters,
characteristics of a good letter; application for appointment – resume – references; appointment
orders; Business enquiries – offers and quotations; orders- execution of orders – cancellation
of orders. Letters of complaint, letters of agency – status enquiries; circulars and circular
letters; notices; reports by individuals; reports by committees; annual report; writing of reports.
Body language: kinesics, proxemics, para language
Effective listening: Principles of effective listening; factors affecting listening.
Interviewing skills: appearing in interviews; conducting interviews.
Self – development and communication: Development of positive personal attitudes;SWOT
analysis. Personality development: Concept of personality; Concept of self; Perception;
Personality types; Transaction analysis.
Gamesand exercises: Business games, Group discussions;Mockinterviews; Seminars; effective
listening exercises; report writing.
Public speaking: preparing and delivering effective public speeches.
Physical exercises: Yoga and meditation for personality development.
MCom (Masters in Commerce) Subjects