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PSYSDE03 – ADVANCED SOCIAL PSYCHOLOGY (SDE) (For the students admitted from the academic year 2007-2008 and on wards)

Unit I
: Social Psychology: Definition, Nature, Individual Behavior, Causes of Social behavior. Social Psychology in the New Millennium – Cognitive, Multicultural and Evolutionary Perspectives. Understanding the Causes of Others Behavior – Attribution and Theories of Attribution, Impression Formation and Management – Asch’s Experiment, The Fine Art of Looking Good, Accuracy of Social Perception And Minimizing the Errors in Attribution. Thinking about others and the social world – Schemas, Heuristics- Errors in Social Cognition – Negative and Optimistic Bias, Costs of Thinking Too Much, Counterfactual and Magical Thinking, Thought Suppression.

Unit II
: Behavior and Attitudes. Forming attitudes- Social learning- Direct experiences and Genetic factors- Attitudes influence on behavior. Persuasion- Cognitive approaches- Resistance to persuasion- Cognitive dissonance. Social Identity -The Self Concept- Self Efficacy, Locus of Control, Self Determination - Self-Esteem- Self Serving bias. Gender Identity- Sex and Gender- Gender Stereotypes- Gender role behavior.

Unit III
: Prejudice and Discrimination Nature and origin – Social .Psychological, Cognitive sources of Prejudice- Discrimination – Techniques for countering the effects of Prejudice- Learning not to hate, Direct inter-group contact, Recategorization, Cognitive intervention. Interpersonal Attraction: Proximity and Emotions, Becoming Acquainted, Moving towards friendship - Interdependent relationships- Loneliness- Beyond friendship- Marriage- the ultimate close relationship.

Unit IV
: Social Influence: Conformity- Sherif’s , Asch’s and Milgarm’s studies on conformity- The predicators of conformity- Personality and Culture - Compliance Ingratiation , the foot in the door and the low ball, the door in the face and that is not all, pique, scarcity techniques. Prosocial Behavior - Reasons for helping – Bystander effect- Personality Traits and Religious faith in helping behavior- Increasing helping- Conflict: Reasons for conflictfactors to achieve peace.

Unit V
: Aggression Theories of aggression- Social, Personals, and Situational Influences on aggressionprevention and control of aggression- Punishment- Catharsis- interventions and other techniques Group Influence - Function and Formation of Group Social Facilitation- Social loafing- Deindividuation-Group Polarization - Group think – Individuals influence on group.

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