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Study Strategic Management

STRATEGIC MANAGEMENT Objectives: To help the students to learn the process of strategic decision making, implementation and evaluation of corporate policies
UNIT I
Corporate strategic planning - Mission - Vision of the firm - Development, maintenance and the role of leader - Hierarchal levels of planning - strategic planning process. Strategic management Practice in India, Family run corporates.
UNIT II
Environmental Analysis & Internal Analysis of Firm: General environment scanning, competitive & environmental analysis - to identify opportunities & threat - Assessing internal environment through functional approach and value chain - identifying critical success factors - to identify the strength & weakness - SWOT audit - core competence -Stakeholders’ expectations, Scenario-planning - industry analysis.
UNIT III
Strategy formulation Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of diversification -limit - means and forms. Strategic management for small organisations, nonprofit organizations and large multi product and multiple market organisations.
UNIT IV
Tools of Strategy Planning and evaluation Competitive cost dynamics - experience curve -BCG approach - cash flow implication. IA -BS matrix - A.D Littles Life -cycle approach to strategic planning - Business portfolio balancing - Assessment of economic contribution of strategy - Strategic funds programming. Unit V Strategy implement & Control: Various approach to implementation of strategy - Matching organization structure with strategy - 7Smodel - Strategic control process - Du Pont’s control model and other Quantitative and Qualitative tools - Balanced score card - M.Porter’s approach for Globalization - Future of Strategic Management.





MBA Common Subjects


Accounting and Finance for Managers
Technology Innovation and Sustainable Enterprise
Brand Management
Business communications MBA Masters of Business Administration
Business Environment
Business Ethics and corporate Goverance MBA Masters of Business Administration
Business Ethics and Ethos
Business Laws
Business Plan and Ethics
Business Policy and Strategic Management
Computer Applications in Management
Entrepreneurial Finance
Entrepreneurship Development
Financial Management
Human Resource Management MBA Masters of Business Administration
Information Technology and E Commerce
Information Technology for Management
International Business
Management Accounting
Management Information system MBA Masters of Business Administration
Managerial Economics MBA Masters of Business Administration
Marketing Management MBA Masters of Business Administration
Operation and Production Management
Organisational Behaviour MBA Masters of Business Administration
Principles and Practices of Management
Principles of Management and Organisational Behaviour
Production and operations management MBA Masters of Business Administration
Project management
Quantitative Techniques for decisionmaking MBA Masters of Business Administration
Quantitative Techniques for Management
Research Methodology MBA Masters of Business Administration
Research Methods in Management
Strategic Management

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