Study Marketing Management , Marketing Management MBA, Marketing Management MBA Videos, Marketing Management MBA Articles, Marketing Management MBA Question Papers, Marketing Management MBA Questions, Marketing Management MBA Subject, Marketing Management MBA Download Books, PGDM, Post Graduate Diploma in Business Management, MBA Masters in Business administration SiteMap
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MBA Common Subjects MBA Marketing MBA Finance MBA Human Resource MBA General Management MBA Systems MBA Operations

Study Marketing Management

UNITI Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction - Value chain - Delivery network, Marketing environment, Adapting marketing to new liberalised economy - Digitalisation, Customisation, Changing marketing practices, e-business - setting up websites; Marketing Information System, Strategic marketing planning and organization.
UNIT II
Buyer Behaviour, Market Segmentation and Targeting, Positioning and differentiation strategies, Product life cycle strategies, New product development, Product Mix and Product line decisions, Branding and Packaging, Price setting - objectives, factors and methods, Price adapting policies, Initiating and responding to price changes.
UNIT III
Marketing channel system - Functions and flows; Channel design, Channel management - Selection, Training, Motivation and evaluation of channel members; Channel dynamics - VMS, HMS, MMS; Market logistics decisions. Annex.54.J - MBA - SDE Page 9 of 23
UNIT IV
Integrated marketing communication process and Mix; Advertising, Sales promotion and Public relation decisions. Direct marketing - Growth, Benefits and Channels; Telemarketing; Salesforce objectives, structure, size and compensation.
UNIT V
Identifying and analysing competitors, Designing competitive strategies for leaders, challengers, followers and nichers : Customer Relationship marketing - Customer database, Data warehousing and mining. Attracting and retaining customers, Customerism in India, Controlling of marketing efforts. Global Target market selection, standardization Vs adoptation, Product, Pricing, Distribution and Promotional Policy.

MBA Common Subjects


Accounting and Finance for Managers
Technology Innovation and Sustainable Enterprise
Brand Management
Business communications MBA Masters of Business Administration
Business Environment
Business Ethics and corporate Goverance MBA Masters of Business Administration
Business Ethics and Ethos
Business Laws
Business Plan and Ethics
Business Policy and Strategic Management
Computer Applications in Management
Entrepreneurial Finance
Entrepreneurship Development
Financial Management
Human Resource Management MBA Masters of Business Administration
Information Technology and E Commerce
Information Technology for Management
International Business
Management Accounting
Management Information system MBA Masters of Business Administration
Managerial Economics MBA Masters of Business Administration
Marketing Management MBA Masters of Business Administration
Operation and Production Management
Organisational Behaviour MBA Masters of Business Administration
Principles and Practices of Management
Principles of Management and Organisational Behaviour
Production and operations management MBA Masters of Business Administration
Project management
Quantitative Techniques for decisionmaking MBA Masters of Business Administration
Quantitative Techniques for Management
Research Methodology MBA Masters of Business Administration
Research Methods in Management
Strategic Management

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Page Description: Marketing Management , Marketing Management MBA, Marketing Management MBA Videos, Marketing Management MBA Articles, Marketing Management MBA Question Papers, Marketing Management MBA Questions, Marketing Management MBA Subject, Marketing Management MBA Download Books, PGDM, Post Graduate Diploma in Business Management, MBA Masters in Business administration