BUSINESS PLAN AND ETHICS
OBJECTIVE : To explain relevance of Ethics while taking business decisions.
UNIT - I
Business Plan - Meaning- The why of business plan - Basic parameters - Timing of decision
undertaken Project parameters - the common considerations - Factors of successful business
-capital management- financial control -anticipating change and adaptability.
UNIT – II
Business plan process - sources of information - Internet, government sources and statistics -
offline research resources - library - SBDC'S -Trade and industries associations - sources of
market research - evaluating data- benefits of market study -coverage of market study -
UNIT - III
Business plan components - The Executive summary - company description - Industry analysis
and trends - Target market - Competition - strategic position and risk assessment - Marketing
plan and sales strategy - operations - Technology plan -management and organization
UNIT - IV
Business ethics - Definition and importance. Benefits of business ethics. Emerging ethical issues
in business. Ethics as a dimension of social responsibility.
UNIT - V
The ethical decision making process - understanding ethical decision making and corporate
governance. Individual factors, organizational factors. Implementing and auditing ethics
programs. Business ethics in a global economy.
MBA Common Subjects