The primary objective of this course is to acquaint the students to the emerging trends in business environment. This will also help them to develop the ability to analyse the competitive business environment to appraise the environmental pressures on business, and to understand the government policies and current issues in Indian perspective.
Business Environment – Nature, Concept and Significance of Internal environment.
Management of organisational resources for developing effective Internal organisational environment, introducing organisational change when this equilibrium is found.
External Environment-nature and significance - Economic, Socio- Cultural, Political and Technological factors influencing Business Environment - Changing role of Government - Structure of Indian Economy.
Economic environment-types of economic systems, impact of liberalisation and privatization on Indian economy. Critical evaluation of latest economic policies of India, role of Indian business houses in the world. Multinational Corporations - Foreign Collaborations Political environment- Types of political systems, role of political organisation of India to development of economy.
Social Responsibilities of Business - Business Ethics - Developing Ethical Business Habits - Work Ethos in Indian Perspective - Indian Heritage - Relevance of values in Management
Government of India’s Commercial Banking, Exim and Technology policy, Approach to Foreign direct Investment. Government policy regarding small sector enterprises.