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Study BCom - Principles of Marketing

Unit – I
Market – Marketing – Definition – Object and Importance of Marketing - Evolution of
Concept of Marketing - Recent Development in Marketing Concept – Marketing
Functions – Approaches to the Study of Marketing - Market Segmentation- Basis –
Criteria – Benefits.
Unit - II
Product Policy- Product Planning and Development - Product Life Cycle – Product Mix-
Distribution Channels- Types of Channels – Factors Affecting Choice of Distribution-.
Branding – Features – Types – Functions. Packaging – Features – Types – Advantages –
Brand Name and Trademark.
Unit – III
Pricing – Definition – Objectives – Factors Affecting Price Determinations – Methods of
Setting Prices – Cost – Demand and Competition.- Pricing Policies and Strategies.
Unit – IV
Sales Promotion – Objectives and Importance of Sales Promotion – Personal Selling –
Advertising – Meaning – Objectives – Functions and Importance – Kinds of Media –
Direct Marketing – Multi-level Marketing.
Unit – V
Retail Marketing – Methods – Problems – Retail Marketing in India - Marketing of
Services – E–Marketing – Marketing Ethics – Consumerism – Meaning – Evolution –
Types of Exploitation – Consumer Rights – Laws Protecting the Consumer Interest –
Consumer Protection Acts – Consumer Courts.





BCom Subjects


Asset Liability Management
Taxation
Auditing
Banking Insurance Law and Practice
Banking Law and Practice
Business Communication
Business Economics
Business Management
Business Organisation and Office Management
Business Statistics
Commercial Law and Company Law
Company law and secretarial practice I
Company law and Secretarial practice II
Corporate Accounting
Cost and Management Accounting
Executive Communication
Financial Accounting
Industrial law
Life Office Management
Managerial Economics
Mathematics for Business
Principles of Accountancy
Principles of Life Insurance
Principles of Management
Principles of Marketing
Priniciples of Reinsurance
Statistics

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