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Study BBM - Promotion Management

UNIT - I
Advertising: Meaning-importance-objectives-media-forms of media-press Newspaper
trade journal-Magazines-out door advertising-poster-banners - neon signs, publicity
literature booklets, folders, house organs-direct mail advertising-cinema and theatre
programme-radio and television advertising-exhibition-trade fair-transportation
advertising.
UNIT II
Advertising agencies-advertising budget-advertising appeals - advertising organisationsocial
effects of advertising-advertising copy - objectives-essentials - types-elements of
copy writing: Headlines, body copy - illustration-catch phrases and slogans-identification
marks.
UNIT III
Advertising layout- functions-design of layout-typography printing process-lithographyprinting
plates and reproduction paper, and cloth- size of advertising-repeat advertisingadvertising
campaign- steps in campaign planning.
UNIT IV
Sales force Management-Importance-sales force decision-sales force size-recruitment &
selection-training-methods-motivating salesman Controlling - compensation &
incentives-fixing sales territories-quota - Evaluation.
UNIT V
Sales promotion: Meaning-methods-promotional strategy-marketing communication and
persuasion-promotional instruments: advertising -techniques of sale promotion-consumer
and dealers promotion. After sales service-packing – guarantee - Personal selling-





BBM Subjects


Accounting For Retail Organisations
Business Communication
Business Economics
Business Ethics Corporate Responsibility
Business Law
Customer Relationship Management
Fashion Merchandising
Financial Management
Human Resource Management
Industrial Psychology
Insurance Principles and Practice
Management Information System
Management Process
Marketing Management
Mathematics
Mathematics for Mgt
Merchandise Management
Principles of Management Organisational Behaviour
Production and Materials Mgt
Promotion Mgt
Retail Advertising and Promotion
Retail Operations Systems Inventory
Retail Supply Chain Management
Accounting for Managers

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