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Study BBM - Principles of Management

UNIT I Definition, meaning of management, administration, and organization – characteristics of management – development of management – scientific management thought – functions of management. UNIT II Planning: Definition, Meaning and Types of Planning – Process of Planning – Types of Plans – Importance and Limitations of Planning. Decision-making: Meaning and Types of Decision-making – Decision-making Process. UNIT III Controlling: Meaning, Types and Significance of Control – Control Process – Control Techniques Coordination: Meaning, Need and Techniques of Coordination. UNIT IV Importance and Scope of Organisational Behaviour – Models of OB – Perception – Factors affecting perception – Motivation – Theories – Financial and Non-financial Motivation – Techniques of Motivation – Transactional Analysis – Brain Stroming. UNIT V Leadership – Types – Theory – Organisational Climate – Organisational Development – Counselling and Guidance – Importance of Counsellor – Types of Counselling – Merits of Counselling.





BBM Subjects


Accounting For Retail Organisations
Business Communication
Business Economics
Business Ethics Corporate Responsibility
Business Law
Customer Relationship Management
Fashion Merchandising
Financial Management
Human Resource Management
Industrial Psychology
Insurance Principles and Practice
Management Information System
Management Process
Marketing Management
Mathematics
Mathematics for Mgt
Merchandise Management
Principles of Management Organisational Behaviour
Production and Materials Mgt
Promotion Mgt
Retail Advertising and Promotion
Retail Operations Systems Inventory
Retail Supply Chain Management
Accounting for Managers

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