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MBA Common Subjects MBA Marketing MBA Finance MBA Human Resource MBA General Management MBA Systems MBA Operations
Class: MBA - Marketing    Consumer Behaviour   
   What do you understand by absolute threshold and differential threshold? How do marketers apply the concept of differential threshold or "just noticeable difference" in their marketing strategy? Explain by taking examples from the FMCG Category.

Posted On: 5/26/2010 8:18:44 AM     
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