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MBA Common Subjects MBA Marketing MBA Finance MBA Human Resource MBA General Management MBA Systems MBA Operations
Class: MBA - Marketing    Consumer Behaviour   
   You are the manager of a highly sought brand of apprael that offers a complete range of highly priced but good quality trendy casual wear for both boys and girls. Describe how an understanding of consumer behaviour would be useful to you in deciding on your 1. Segmentation Strategy 2. New Product Introduction 3. Promotion Strategy. What aspects of Consumer behaviour would be most relevant for you to study and why?

Posted On: 5/26/2010 8:14:36 AM     
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