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Market Research Questions

  Write short notes on sources of secondary data.
(class: MBA - Marketing )    Market Research

  Write short notes on Methods of graphical presentation of data
(class: MBA - Marketing )    Market Research

  Write short notes on semantic differential scale
(class: MBA - Marketing )    Market Research

  Write short notes on Qualitative marketing research
(class: MBA - Marketing )    Market Research

  Write short notes on Multi Dimensional Scaling
(class: MBA - Marketing )    Market Research

  A company wants to review the efficacy of selecting its current target customers. What shall be your suggestions regarding the research to provide necessary information for this objective? Describe the main steps involved in such a research.
(class: MBA - Marketing )    Market Research

  Describe the steps involved in applying Discriminant Analysis technique. What are its main areas of applications in marketing?
(class: MBA - Marketing )    Market Research

  How shall you stratify your sample for conducting a marketing research to find out the reasons of failure among indian industrial units? How shall you ensure that your final estimates are not affected by the sample quotas allotted to each stratum?
(class: MBA - Marketing )    Market Research

  What are the main designs available in conducting experimental researches in marketing? Taking any one of them and describe the main sources of possible errors for that design.
(class: MBA - Marketing )    Market Research

    
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