CONSUMER BEHAVIOUR - MBA PGDM PGDBA MARKETING QUESTIONS

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Consumer Behaviour Questions

Write short notes on Bettmans information processing model of buying behaviour.
(class: MBA - Marketing )    Consumer Behaviour

Write short notes on Culture and its influence on consumer behaviour.
(class: MBA - Marketing )    Consumer Behaviour

Write Short notes on Theory of reasoned action model of attitudes.
(class: MBA - Marketing )    Consumer Behaviour

What do you understand by absolute threshold and differential threshold? How do marketers apply the concept of differential threshold or "just noticeable difference" in their marketing strategy? Explain by taking examples from the FMCG Category.
(class: MBA - Marketing )    Consumer Behaviour

You are the manager of a highly sought brand of apprael that offers a complete range of highly priced but good quality trendy casual wear for both boys and girls. Describe how an understanding of consumer behaviour would be useful to you in deciding on your 1. Segmentation Strategy 2. New Product Introduction 3. Promotion Strategy. What aspects of Consumer behaviour would be most relevant for you to study and why?
(class: MBA - Marketing )    Consumer Behaviour

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Consumer Behaviour Questions