2005 Mahatma Gandhi University M.B.A Business Administration Advertising and Sales Promotion Management Question paper for exam preparation. Question paper for 2005 Mahatma Gandhi University M.B.A Business Administration Advertising and Sales Promotion Management Question paper, Exam Question papers 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 university in india question papers. SiteMap
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2005 Mahatma Gandhi University M.B.A Business Administration Advertising and Sales Promotion Management Question paper

University Question Papers
2005 Mahatma Gandhi University M.B.A Business Administration Advertising and Sales Promotion Management Question paper
M.B.A. DEGREE EXAMINATION, MAY/JUNE 2005

Faculty of Management Studies

Semester III – Elective – ADVERTISING AND SALES PROMOTION MANAGEMENT

(For Branch I – Elective V)
(For Branch III – Elective II)

Time : Three Hours Maximum {2003 Admissions – 75 marks
{Prior to 2003 Admissions – 100 marks

Section A

Answer any six questions.
Each question carries 3 marks.

Write short notes on:
1. Promotion Mix.
2. Sales Promotion.
3. Media Planning.
4. Outdoor Advertising.
5. Personal Selling.
6. Bait Pricing.
7. Advertisement Design.
8. AIDA Model.
9. Role of PR.
10. Advertising standards.

Section B

11. What are the objectives of promotion? Justify why marketers should pursue promotional objectives.
Or
12. Explain the various media vehicles available for advertising.

13. Why is budget determination the last stage rather than the first stage in executing media strategy?
Or
14. “Positioning is nothing new ; infact it is the same process as segmentation and differentiation”. Discuss.

15. What types of sales promotion are available to manufacturer that would develop a desirable channel of distribution?
Or
16. “Trade shows are always a minor component of a sales promotion program” – Comment.
(3 X 11 = 33 marks)
(3 X 17 = 51 marks)

Section C

17. Design a print ad for the WORLD WILDLIFE FUND.
The objective of the ad is to evoke a feeling within people for empathy and make them donate for the cause.
(1 X 24 = 24 marks)
(1 X 31 = 31 marks)



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