2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper for exam preparation. Question paper for 2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper, 2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper. SiteMap
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2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper

University Question Papers
2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper
END-TERM EXAMINATION

SECOND SEMESTER [BJ(MC)] - MAY 2005
Paper Code: BJ(MC) 210 Subject: Advertising Through Print, Radio & Television

Time : 3 Hours Maximum Marks : 75
Note: Attempt any five questions from Part-A and Part-B is compulsory.
PART - A


Attempt any five questions . (Marks : 5 x 10 = 50)

Q.1 Explain the various stages of campaign. How one can ensure inter media coordination?

Q.2 What is an advertising agency? How marketers select a
particular advertising agency?


Q.3 Explain the process and different methods of determining
advertising budget.

Q.4 What are the features of an effective copy? Choose an
advertisement you do not like. Explain the reasons and rewrite
the headline of the advertisement.

Q.5 What are the advantages and limitations of advertising in print
media? Discuss how the role of magazines and newspaper as
advertising media differs from that of electronic media.



Q.6 What do you mean by media planning? What are the basic
elements one should consider while doing media planning?


Q.7 What to measure while determining advertising effectiveness?
Explain different methods of measuring advertising
effectiveness.

Q.8 Discuss laws relating to advertising and their role in entire
marketing communication. Find example of three ads that you
find irritating, offensive or in bad taste. Discuss the basis for
your objections.

PART - B (Compulsory)

Q.9 Write short notes on any three of the following: - (15)
(a) Body Copy
(b) Role of colors in advertisements
(c) Advertising objectives
(d) Pre-testing
(e) Fee Vs Markup



Q.10 (a) Following are the punch lines of some Brands/Companies,
name any five of them: - (5)
(i) We Nurture Tale nt
(ii) Expression Completed
(iii) The Josh machine
(iv) Believe in the best
(v) Technology for health and pleasure
(vi) Good people to bank with
vii) Worldwide express
(viii) With you-all the way

(b) Write down the punch line of any five of the following
brands/companies: - (5)
(i) Tata Indigo
(ii) Reliance India Mobile
(iii) Philips
(iv) Santro Zip Plus
(v) Tata steel
(vi) ICICI prudential
(vii) CNBC
(viii) Time of India


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2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper for exam preparation. Question paper for 2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper, 2005 Guru Gobind Singh Indraprastha University B A Journalism Advertising Through Print Radio Television Question paper